Camel Lights cigarettes

Regular smokers of Camel, Marlboro and Winston were interviewed

«I hope that I’m not describing another ad for Camels. There were two packs of cigarettes. They’ve got emphasis on the top of the pack or the gold band that gives a little glow or shininess to catch your eye. I don’t know what the ad said. I just got the impression that they made a lighter cigarette. The main idea was just to tell you that they have a lighter cigarette; it has less tar and nicotine. Probably nothing went through my mind. I just liked that it was in color. I like colored ads».

«There was a big pack of Camels with a camel on it. I saw gold colors and something shiny and camels in the ad. The ad talked about the solution to taste and low tar. I got the idea of good taste and low tar. The main idea was that it was good tasting. I thought it was a good ad».

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