Camel Lights cigarettes

Regular smokers of Camel, Marlboro and Winston were interviewed

«There was a large pack of Camels on the page. There was a picture of a real camel and a gold camel. The ad said that Camel Lights give you satisfaction. I got the idea that Camels come in a low tar cigarette, too. I think the main idea was that there was only 9 mg of tar. I thought this was a pretty ad. I liked the gold camel».

«The ad looked pleasant and colorful. I saw a tree, a sunset, and a camel. The ad said that it was low in tar. I got the impression that it was low in tar. The main idea was that it was low in tar; it is 9 mg. I liked the picture».

«I remember that the ad had beautiful autumn colors in it. I saw in the ad beside autumn colors a camel and a pyramid. That’s all I can remember about what I saw. The ad said something about taste and satisfaction. The idea I got from the ad was a nice feeling to be with Camel Cigarettes. The main idea was that I could have this nice feeling if I buy a Camel Cigarette. I thought, ‘What a beautiful, gorgeous colored ad.’ I didn’t disliked anything about the ad. I particularly liked the colors in the ad».

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