Camel Lights cigarettes

Regular smokers of Camel, Marlboro and Winston were interviewed

«There was a man and woman smoking. I saw hilltops and a sunset. The ad said, «Discover Camel Lights satisfaction.’ The impression brought out by the ad was that Camel comes in a low nicotine. The main idea was to try them. What went through my mind was the desert, very dry and hot».

«There were two packs of Camel Cigarettes, and it showed a camel and a man smoking in the picture. It was taken somewhere outdoors. The ad said that they’re good tasting. The impression brought out by the ad was that they’re good tasting. I guess the main idea was just to try it. Nothing special went through my mind. As for what I liked, nothing I just remember seeing it».

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