Camel Lights cigarettes

Regular smokers of Camel, Marlboro and Winston were interviewed

«There were the two packs of Camels, the regular and 100’s. The packs were white with the Camel on the front. As for what the ad said, I didn’t read the ad. The impression brought out by the ad was that, they had a new light cigarette. The main idea was how much better the Camel Lights were than other brands. I thought that I don’t like Camels; I’ve tried them, and they were too strong tasting».

«It was very picturesque, very masculine. The colors and scenery were appealing. I saw pyramids, camels, and men that looked like archeologists. The ad said that Camel Lights are satisfying; they are low in tar, but the taste is still there. As for my impressions, the picture was one of quiet, peaceful and yet exciting. The main idea is that Camels has taste to satisfy you, but is low in tar. I thought that it was peaceful, quiet and different. I particularly liked the scenery; I like sunrises and sunsets».

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