Camel Lights cigarettes

Regular smokers of Camel, Marlboro and Winston were interviewed

«I remember a white dog. There was a guy sitting on a cold rock in the snowcapped hills. I saw a cigarette pack, a cold man and a dog. The ad said Camel has a light cigarette for a man. As for the impression I got, I don’t need a cold rear to enjoy smoking a Camel. The main idea was Camel now has lights, I guess. I thought it was very mediocre. What I disliked was the setting was not effective for the all-round smoke of a Camel. I particularly liked the colors».

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