Lights Cigarettes in the USA

The Lights Life Cycle in the USA Market:
The Introduction of Lights Cigarettes

Consumer Attitude Toward Products with Perceived Benefits

By the beginning of the century, scattered local and foreign scientific publications, as well as press releases from public persons, started to create concerns among consumers on the risk associated with smoking deliveries.

On the other hand, manufacturers advertised heavily the improvements in quality, taste and smoothness obtained from improvements in tobacco processing and manufacturing.

These two issues plus the US citizens' willingness to try new products promoted a positive reaction from cigarette consumers when new products with perceived benefits were introduced. Evidence of this attitude was the sales boom of any new brand with perceived benefits, a boom that persisted until a new brand with an additional benefit came to the shelves.

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