Camel Lights cigarettes

Regular smokers of Camel, Marlboro and Winston were interviewed

«There was a Camel pack. It looked cold. It was an outside scene. I saw a man outside. I don’t know what the ad said. I got the impression they are strong. The main idea was it’s mostly a man’s cigarette. I was thinking that it’s a strong cigarette. I particularly liked the outdoor-type scene».

«It was a double-page ad with beautiful scenery. A man and a dog were sitting beside a campfire. It looked like a peaceful winter night. It was an outdoor scene. I don’t remember what the ad said. I recall none of the ideas it brought out. The main idea was that it is a rugged man’s cigarette. I thought it was a pretty, winter, outdoor scene. I liked the dog, it’s a husky. I particularly liked the outdoor scene».

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