Camel Lights cigarettes

Regular smokers of Camel, Marlboro and Winston were interviewed

«It showed a man sitting by a campfire at night, in the snow. It showed a big white dog and I saw a pack of low tar Camel Cigarettes. The ad said, ‘Camel - Where a man belongs.’ The ideas it brought out were: Camel Lights, a low tar cigarette, good taste. The main idea was taste in a low tar cigarette. I was thinking it was a nice snow scene. I particularly liked the scenery; it was good».

«It was about a dog. There was just a big picture of a dog is all I recall. I saw just the dog and the name Camel. As for what the ad said, I didn’t read it. I recall none of the ideas it brought out. I don’t know what the main idea was. There was nothing I particularly disliked; it was just another cigarette ad. There wasn’t anything outstanding about it. As for what I liked, I can’t remember enough, really, to say».

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