Camel Lights cigarettes

Regular smokers of Camel, Marlboro and Winston were interviewed

«It’s a guy setting out, smoking a Camel, with a dog. There was a rock. The ad looked like the outdoors. It was snowy and peaceful. I saw the dog, the guy and all the scenery. The ad said, ‘Camel - Where a man belongs.’ I got the impression that it looks like a man’s cigarette. The main idea was the low tar Camel Lights taste good. I was thinking I know he looks like he’s sitting and enjoying Camel Lights. I particularly liked the colors, the good scenery and, the background. I liked the ad».

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