Camel Lights cigarettes

Regular smokers of Camel, Marlboro and Winston were interviewed

«It was large and on two pages. It had a cowboy having a cigarette by a fire, and one pack of Camels. The ad said, ‘Camel, it’s low tar and good taste.’ It brought out the idea that Camels had a low tar cigarette. The main idea was it’s low tar and taste. I was thinking I’ve never tried the Camel Lights, but regular Camels I’ve tried and they were a really strong cigarette».

«It had a cowboy and a big white dog. I think there was some snow. I saw a cowboy and a big white dog. It said something about, ‘Where a man belongs.’ It brought out the idea it’s a man’s cigarette. As for the main idea, it looked to me like it was saying it was a man’s cigarette. Nothing went through my mind; I don’t like Camels. I recall nothing I disliked; it was a good ad. I particularly liked that it had nice color; it was a nice scene».

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