Camel Lights cigarettes

Regular smokers of Camel, Marlboro and Winston were interviewed

«I think there were men smoking Camels. There was a man and Camel cigarettes. I saw a man smoking a Camel Cigarette. I don’t remember what the ad said. It brought out the idea of Camel, a good men’s cigarette. The main idea was a he-man smokes Camels. A man should smoke Camel Cigarettes. I was thinking, ‘Are Camel Cigarettes still around?»

«It had a dog and a man. It looked outdoorsy - snowcapped and good scenery. I saw a guy enjoying Camel Cigarettes. The ad said, ‘light Camels’. It brought out the idea it was a man’s cigarette, I think, but a light cigarette. The main idea was Camel has a light cigarette. I was thinking, ‘Good taste in a man’s light cigarette.’ I particularly liked the scenery, the color and the peaceful look».

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